Donations

This spot shows how when an item is donated to Goodwill, there's a single, direct connection between that donation and community benefit. The ad stars a purple blouse as it takes us on a seamless tour of the entire Goodwill cycle--from donated item to retail product to job training and, finally, job placement.

Retail
Our retail TV ads work to dispel some of the negative perceptions about who shops at our stores and the quality of items they find. Both spots key in on the unique selection of inexpensive treasures to be discovered at Goodwill and how that offering attracts not only 'need shoppers', but many mid- to upper-income consumers as well.